My name is Andrew Scherle.
I design for brands & experiences.

My story begins as a young performing artist. I had always been drawn to the creative expression of the arts, and for a while, I thrived in the exciting world of the stage performing. My focus shifted when I developed an interest in structural environment sparked by my father’s contracting business, eventually becoming a Journeyman Carpenter. 

Looking back, I see that the course of my life has shaped the designer I am today. 

I believe successful brands find the balance between creativity and structure. A brand is not simply a combination of design elements that create something visually appealing. More importantly, a brand tells the story of your business, in a way that people can understand and experience it.

Over the past decade, I have built relationships with brilliant and dynamic clients. Like you, they are entrepreneurs, influencers, and leaders, working hard to grow their business in a competitive world. I have been fortunate to join in on their journey, providing them with the creative tools their brand needs, and the confidence to reach their goals.

I look forward to learning where you are on your journey and communicating your brand to the world.

My name is Andrew Scherle.
I design for brands & experiences.

My story begins as a young performing artist. I had always been drawn to the creative expression of the arts, and for a while, I thrived in the exciting world of the stage performing. My focus shifted when I developed an interest in structural environment sparked by my father’s contracting business, eventually becoming a Journeyman Carpenter.

Looking back, I see that the course of my life has shaped the designer I am today.

I believe successful brands find the balance between creativity and structure. A brand is not simply a combination of design elements that create something visually appealing. More importantly, a brand tells the story of your business, in a way that people can understand and experience it.

Over the past decade, I have built relationships with brilliant and dynamic clients. Like you, they are entrepreneurs, influencers, and leaders, working hard to grow their business in a competitive world. I have been fortunate to join in on their journey, providing them with the creative tools their brand needs, and the confidence to reach their goals.

I look forward to learning where you are on your journey and communicating your brand to the world.

services

Brand Strategy

logo development

brand development

print collateral

packaging design

style guides

signage design

branded environment

wayfinding systems

website design

social media integration

marketing collateral

services

Brand Strategy

logo development

brand development

style guides

print collateral

packaging design

signage design

branded environments

Wayfinding Systems

marketing collateral

website design

social media integration

process

1. Discover & Research

Learning about you and your company is where it all begins. This stage provides insight into your business and its surrounding market. Through research and your expert knowledge we will uncover foundational components that will lead to the success of your project.

2. Plan & Strategize

Identifying the next strategic steps for your brand is a responsibility I take very seriously. Compiling the research gathered during the discovery phase, we will build a brand overview guideline that you can use to keep your team on track and moving forward.

3. Design & Development

Now that the foundation for the project has been established, we can start carefully crafting the visual representation of your company. My systematic design process starts with the logo design, then moves into developing the brand identity. The visual components created are used to build tailored touch points that will further establish the brand story and engage the target audience.

4. Review & Refine

As your brand starts to become a reality, my goal is to ensure that it will function as intended for real world use. Each designed component that relates to your project, whether print or digital, will be reviewed for quality and effectiveness, and then refined as necessary before moving into the production of your project.

6. Launch & Response

Resourced with your fully-realized brand package and strategic steps, the move from concept to market will be seamless and natural. At the end of our project, I will provide you with the tools you need to confidently launch your brand, and capture the market that will grow your business.