Art Direction / Branding / Positioning / Environment Design
Established in 2001, Liquid Amber Tattoo & Art Collective is Vancouver’s first female owned-and-operated tattoo shop. Located in historic Gastown. It began as a passion to contribute to the rise of females in the tattoo industry.
In recent years, Liquid Amber recognized the need to bring clarity to their marketing strategy and target demographic. Together, we rebranded and positioned their business as an exclusive, longstanding tattoo and art collective studio, targeting a higher-end market. Further, we built an atmosphere that was community minded, connecting, and attractive to their clientele.
strategy / logo & brand development / print & digital/ Environment Design